Customer Relationship Management

  • More Repeat Customers

    The cost of acquiring new customers is around four times as expensive as the cost of retaining an existing customer. So the business case for a well targeted CRM campaign is compelling. Reports state that a five percent increase in retention will result in a 75 percent increase in lifetime profits from a customer.

  • Increase
    Referrals

    Few, if any businesses harness the true power of referrals by making the receiving of systematic referrals a cornerstone of their marketing efforts. Referrals are credible right from the start. When a trusted friend tells you about an organisation you transfer that trust to this organisation.

Turning your clients into your biggest “fans”

Customer Relationship Management (CRM) improves your organisation's performance through establishing, developing and maintaining successful customer relationships.

An effective CRM strategy will benefit your business in the following ways;

  • Allow you to understand, anticipate and respond to your customers' needs in a consistent way
  • Improve the level of repeat customers
  • Reduce customer churn rates
  • Increase rate of referrals to new customers
  • Help gain a competitive advantage
  • Can reduce costs, wastage, and customer complaints
  • Provides opportunity for data capture and/or market research
  • Maximise existing opportunities (cross sell, up sell)

Your business may well be suited to using an off the shelf CRM system or you may require technology which is specified and created just for your business, either way we’ll help you identify and acquire the best solution to suit your exact requirements.

We can assist you in creating an effective, integrated CRM strategy that is aligned to your marketing strategy or we can simply write, produce and deliver a monthly newsletter to key stakeholders.

Contact us today to find out how we can help you improve your customer relationships

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