Hello, I'm Caroline Law

Challenging Current Thinking To Achieve Sustainable Growth

A purpose led and performance driven business growth specialist, delivering executive coaching and mentoring and strategic planning consultancy since 2009. What clients say about me, what they achieve and how this makes them feel is all that matters.

My reputation is everything.

It affords me to do what I love, every day.

My Experience

15+ Years Experience in a wide range of sectors

Engineering | Professional Services | Leisure | Technology | Manufacturing

A Conversation

Our initial meeting is where you talk, and I listen to learn. I’m keen to learn about you, your people and your business, its culture, and objectives—assessing the present and your future aspirations.

Utilising my expertise in Coaching, Mentoring, Facilitation and Strategic Planning Consultancy, I challenge current thinking to optimise business processes and team performance and align it with your business growth goals. The work I do has clear milestones to deliver tangible and measurable impact.

How it Starts

Gearing up for growth

I’m no stranger to high growth. Well thought out strategy and planning can help you refine processes, maximise efficiency, identify new opportunities and achieve a sustained competitive advantage. You’ll also eliminate wasted resources.

Creating a system for communication across your business will be key to staying on track, ensuring ownership, and facilitating an open culture. I’ll support you to develop a system that is easy to work with and embraces your existing infrastructure.

I’ll ensure you create an integrated strategy and plan that your team can execute, and I’ll stay with you to ensure your objectives are met, sustained, and further developed.

Strategic Business Planning

Time to Think

I work with people to help them identify what really motivates them and how to leverage that in the workplace.

Using well-established coaching methods and proven tools I help people develop their innate ability to affect their own positive impact.

Having the time and space to think is not a luxury, it’s a necessity to create change and figure out a path to achieve it.

Sometimes it’s about identifying what’s holding someone back, and the objective might be to find better ways to communicate, deal with difficult situations or get more out of higher connections with other people.

It’s not unusual to work more effectively with an outsider to develop an idea or formulate a strategy or plan of action without preconceived ideas or to avoid being told what you want to hear.

There’s no one-size-fits-all when it comes to coaching and mentoring, so I’ll work with you to understand your objectives and goals.

As long as the goal add real and measurable value we have a shared objective to work towards it.

1-to-1 and 1-to-few coaching and mentoring activities include.

  • Executive coaching and mentoring
  • Coaching and mentoring for senior managers
  • Coaching and mentoring for managers
  • Coaching and mentoring for emerging leaders

Executive Coaching and Mentoring

Participation and engagement

I also work with leaders to develop company culture and ensure they retain the best people who reflect their values and aims as an organisation. Facilitation can be useful tool to achieve objectives in a way that involves and respects all contributions, builds ownership, and releases the potential of the group and its members. Facilitation can be used in a range of ways including.

  • Identifying your vision, mission, and values
  • Board meeting facilitation
  • Management team meeting facilitation
  • Stakeholder engagement sessions
  • Project team facilitation

Facilitation

Sustainable and measurable

After a career of almost 15 years in agency and client-side sales and marketing roles I’m also called on to help businesses raise their profile within their sector both on and offline.

Through a programme of innovation and strategic planning the companies I work with improve levels of business acquisition and retention.

Brand Development
A powerful brand can turbo charge growth. Your brand identity represents how your organisation wants to be perceived, what your company stands for and, most importantly, it implies a promise. An effective brand should demonstrate your value proposition and when implemented well ensures consistency and saves time and money when developing materials. I’ll work with you to develop a brand and identity that positions you as a company that people want to do business with.

Lead Generation
A strategic lead generation plan, coupled with qualified data, creativity, and a robust sales process, will yields results. An online strategy is both precise and measurable, and consistently proves to be a flexible and effective tool for generating sales leads. I’ll ensure  you develop a lead generation strategy that brings in relevant sales enquiries from your target market.

Customer Relationship Management
Acquiring new customers costs four times more than retaining existing ones. An effective CRM strategy improves repeat business, reduces churn, boosts referrals, cuts costs, and maximises cross-selling and upselling. I’ll ensure you create a CRM strategy aligned with your business growth goals.

Marketing Management

Developing existing resource and hiring new team members can supercharge growth. Business leaders and sales and marketing professionals can tap into my sales and marketing leadership and management experience to:

  • define and recruit sales and marketing resource
  • improve existing resource and ensure accountability
  • them define measurable goals so that sales and marketing professionals demonstrate impact
  • develop effective sales and marketing strategies and plans
  • develop marketing messages and frameworks that connect with your target audiences
  • create a culture for measurement of results and delivering effective feedback

Sales, Marcomms and Internal Comms

Impartial and objective insight

As a non-executive director I bring impartial and objective insight, exercise independent judgement and promote the success of the company without conflict of interest.

As ‘an outsider’ I will have a clearer or wider view of external factors affecting the Company and its business environment than the main board.

When selecting a non-executive director, the right personality and culture fit are essential. As a strong non-exec I am used to provide impartial oversight on decisions being taken by the Board (or founder) and draw on my vast experience as a coach and advisor to provide constructive challenge.

Non-executive director

15+

Years Consulting

My impartiality guarantees I provide an objective viewpoint on your business and work with you and your team to deliver measurable, sustainable results.

15+

Years Leadership and Management

I know how it feels to be completely invested in something you’ve created, or had a significant role in developing, and what it takes to build a sustainable business.

1000+

Coaching Sessions Delivered

I use proven tools and techniques to help people grow companies while ensuring they achieve their personal and professional goals.

50+

Successfully Completed Projects

Across a range of sectors including engineering, professional services, leisure, technology and manufacturing.

£800k

Turnover

The turnover of my smallest (and arguably most fierce) client

£170M

Turnover

The turnover of my largest client with a plan to be management owned

1

Client Per Sector

I limit my engagements to one client per sector and I maintain confidentiality through a Non-Disclosure Agreement.

  • B Compton, managing director

    Caroline brings a very refreshing can do attitude to developing marketing strategy. She is also capable of picking up the key nuances of a niche industry, product, and service rapidly.

  • P Rasmussen, vice president

    I worked closely with Caroline regarding the planning of marketing activities in the USA. Caroline proved that she is an experienced and accomplished marketer and she was a great asset in both the process as well as making sure we reached our goals.

  • J Watt, director

    To completely understand our business Caroline probed deeply, with a fresh perspective and encouraged us to do the same. By reacting to those observations and insight, our methods of business have undergone a metamorphosis and we are reaping the reward. After only a few months of Caroline’s expertise we are realising; higher enquiry, increased turnover and have an unprecedented pipeline of business.

  • A Rowland, director

    Caroline consulted on a brief to refine our strategic priorities. The project was completed in a highly professional way with strong outputs which have led to several strategic changes in the business. In her time with us, Caroline encountered, and handled, numerous strongly opposing views from senior managers and shareholders, which did not deter her in her completion of the brief.

  • D Morrison, managing director

    Caroline is a breath of fresh air in a world of clutter and cheap chatter. She quickly identifies customer requirements, offering an intuitive and insightful contribution with the sole objective of hitting the bottom-line. Personable, constructively challenging and with a very engaging style. If your company is seeking a competitive advantage and wishes to stay ahead of the competition, engage Caroline.

  • R Stone, managing director

    Caroline can analyse a business and very accurately decide where it can improve and where improvement will deliver real value. I’ve worked with several business and marketing coaches and mentors in the past and, in all honesty, have never really found one that can deliver measurable value to an extent that even approaches Caroline’s work.

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